Spectrum-Analysis

Real-time Evaluation

The Internet has introduced a need for instant feedback, in response to the instant propagation of opinion that is now possible online. The problem with 'traditional' evaluation is that it delivers historical data, which means that by the time you get results it's usually too late to do much, if anything about them. Spectrum offers truly innovative media evaluation. By tracking and analysing online sentiment in real-time you can evaluate results from your PR and marketing activities and gain valuable insight into what's being said about your organisation, hour-by-hour or even minute-by-minute, literally as these unfold; and using Spectrum's unique KWiC Content Search you can also see and explore the content behind the data as well as link through to the original website source. This means you can evaluate:

a press launch or announcement from the moment it takes place
a crisis as it develops
a marketing campaign as it hits your target audiences

Spectrum pushes the boundaries of reputation management through a unique combination of sophisticated technical know-how and outstanding practical experience. Our people are all recognised experts in their fields of technical analysis, public relations, advertising and marketing, brought together by shared interests.

A passion for effective and proactive communication, based on genuinely understanding the requirements and views of all stakeholders in real-time
A desire to harness the power of technology to deliver the next generation of media analysis and evaluation, fit for the online age
A conviction that the communication industry has to raise its game in response to a business environment that expects high performance and value-for-money

Highlighting Trends
At Spectrum, we focus not just on a snapshot in time, but on those previously-hidden, longer-term trends that can give shape to your strategy. Adding value at every stage of the communication process – through planning, inception, testing, implementation and evaluation – we can show how organisational reputation evolves and reacts to your marketing outputs and stakeholder response.

Measuring Return on Investment
With emphasis on results, executives and other stakeholders want reassurance that their marketing spend is having maximum impact. Spectrum combines deep marketing and PR experience with strong expertise in measurement and evaluation to assess marketing effectiveness, providing feedback and insight to help make confident and informed marketing decisions.

Know Your Competitors

We have all used the Internet to research companies, including our competitors. That way, we can learn much about their marketing approach and their published financial results. Now, there’s an opportunity to gain deeper insight into competitors, without investing in expensive and un-illuminating market reports and completely anonymously. Spectrum undertakes discreet competitor research, using publicly available online sources to determine not just what your competitors say about themselves, but what people say about them.