Spectrum: real-time social media monitoring, measurement and analysis

NewsMiner


Click here to see NewsMiner case study and download examples from blogs, twitter and the web over the sacking of Government drug adviser, Prof David Nutt

 

Order NewsMiner

 

How well are your news stories -- and the press releases through which you deliver them -- working?  Do they pack a punch or is their impact immediately lost among the vast quantities of “news” that hit the media every day?  Spectrum NewsMiner helps your organisation understand whether its news is being picked up and delivering the right messages on the web, in blogs and on twitter.

 

News stories remain one of the most popular methods of communicating organisational updates and announcements, with most companies issuing them on a regular basis.  Like all types of outbound communication, however, the impact of the news release has suffered from the fragmentation of traditional media.  Savvy public relations agencies and corporate communicators have been shifting their emphasis to online channels, recognising that all news is reflected online nowadays, as many traditional publications have made the transition to the Internet to join the proliferation of new online journals.

NewsMiner monitors and evaluates the impact of news stories by measuring online buzz around them on the web, in blogs and on twitter.  As well as providing a break-down of brand and message components from coverage surrounding your news story, NewsMiner also includes links to the coverage itself.  It can show the outcomes of news releases within hours of their being released, giving rapid feedback on:

 

  • Effectiveness in delivering your brand, products or services
  • The visibility of spokespeople
  • The messages delivered and how they relate to your brand
  • Where your news has been covered and what has been reported

 

NewsMiner is delivered through standard Adobe PDF dashboard files offering easy-to-use interactive analysis.  Individual reports can be provided for:

  • Online news and related web pages
  • Blogs, forums and related social network sites
  • Twitter

 

Individual reports for any of the above cost just £149 + VAT.  Order any two of the above for £275 + VAT or all three for just £399 + VAT. 

 

Order NewsMiner

 

Click here to see examples.

 

Email helenb@spectrum-consulting.net or telephone Spectrum on 020 7836 0132 for more information.