Spectrum: real-time social media monitoring, measurement and analysis

Media Analysis

While many organisations use media analysis, or media evaluation as it is often known, many also question the value they gain from it.  A major reason for this is that many media analysis companies provide little more than a reporting function.  Though useful in its own right this fails to add the value that organisations require to make a real difference to their business.

 

Spectrum is different.  We don’t just report.  We provide intelligence. 

 

Spectrum’s media analysis relates output to audiences.  This changes media analysis from a purely reporting function to a strategic and critical element of your PR, marketing and business planning. 
 

Spectrum’s reports are highly intuitive and easy-to-understand, allowing PR, marketing and other business professionals to make much better informed decisions.

 

Spectrum media analysis:

        • Reveals the strength of relationships between, for instance...

- you and your competitors' share-of-voice by, say, region or sector

- key messages and a particular target audience

        • Supports decision-making
        • Visualises data in a very easy-to-understand and intuitive way
        • Enables media analysis to be compared directly with other marketing activities, such as advertising