The internet has rapidly become the most influential of all communication channels, providing opportunities, threats and an almost limitless source of information that can both enrich and harm, often at the same time. Whether you love or loathe the internet you cannot ignore it.
Spectrum enables organisations to understand the “BUZZ” they - and others - generate in the marketplace, providing detailed feedback on the sentiment and reputational risk associated with their brands and activities and crucial insight into trends and other market intelligence. Our range of real-time analysis tools and services gives organisations the information they need to proactively manage their social media marketing and search engine optimisation, while alerting them to potential issues and crises that can make or break reputation, as they happen. Spectrum's KWiC Content Search tool allows users to view content behind the data and link through to the website it came from at the click of a mouse.
Spectrum also offers sophisticated modelling and analysis services for measuring - and predicting - the effectiveness of social media marketing, advertising and PR campaigns. As a result we can help organisations to maximise ROI by saving money or making better use of their spend.
